Audience simulator

Loading personas…

Bring a story, a product idea, a campaign, or an open question — and hear what different parts of the audience might notice, need, question, or care about.

Personas

Quick audiences

No audience data needed — start broad, or describe your own audience in your own words.

Switching personas keeps the current conversation going.

Personas are research-informed composites, not individual people. Biographical details are illustrative.

This tool is in beta. Responses are simulations, features are still changing, and you may hit rough edges. Please tell us what worked and what broke — share feedback or report an issue.

Share feedback

Works with text — better with your data. You can use this with typed input alone. Results get sharper once your own audience research, analytics and source material are connected — or you can simply type what you know about your audience in the brand settings. Connecting your own data sources and configuring this for your brand is a custom build — email vania@newsworks.io to get started.

Customizable to your brand and data. Request a consultation